If your company isn't showing your customers you care, it's time to get back to the basics. Your company's survival depends on it.
Why have an Innovation Program?
It’s very easy to get comfortable with how things are and ride them out—we start with bold ideas, then find ourselves settling in a realistic middle-ground. If the system doesn’t appear to be broken, why try and fix it? Unfortunately, the status quo will slowly drain your organization of its creative energy and stifle the change-oriented thinking that will move your business forward.